AI-generated

OH TX 59
===

[00:00:00] Kaisha: How's it growing? Friends, welcome to Office Hours, your source for free cannabis cultivation education. My name is Kaisha and I am your co-moderator today. If I can say that word. Mandy, how you doing?

[00:00:11] Mandy: Oh my gosh, I am so good. We're here for episode 59, the last show for March. Wow, you guys, what? A month. But you know the drill.

[00:00:20] Mandy: We're going live over on YouTube, so if you're logging on over there, make sure you send us your questions and I'll get those over to the team. Make sure you're following us on all the social medias, so that's [00:00:30] Instagram, TikTok, YouTube, LinkedIn, and Social club. But this is a big day for us. We actually have a very special guest grower on the show, so I'm gonna throw it back over to Kaisha for our introductions.

[00:00:40] Kaisha: Fantastic, Mandy. All right, before I get to who's on the show, if you're live with us here and have a question, feel free to type it in the chat at any time. And if your question gets picked, we'll either have you unmute yourself or we can ask for you Jason and Seth. How's it going over there? Good. Yeah, good to see y'all.

[00:00:57] Kaisha: All right. Who do we have on the

[00:00:58] Seth: show today? [00:01:00] Yeah, we're

[00:01:00] Jason: thankful and honored to have Ellie Coin, the Chief Operating Officer at East Coast here.

[00:01:06] Kaisha: Fantastic.

[00:01:07] Mandy: Yeah, Ellie's my girl. Yeah. Ellie's amazing. She is growing some amazing stuff with her partner, Dylan, out there at East Coast Cure. They're really holding down the gross scene out there in Maine.

[00:01:18] Mandy: But yeah, we're super excited to have her on the show. A couple people are joining us, but yeah, Ellie, welcome.

[00:01:26] Ellie Coyne (East Coast Cure): Oh, you're on mute.[00:01:30]

[00:01:33] Ellie Coyne (East Coast Cure): First podcast, first first technical issue. Awesome. Glad to accomplish that one and knock that off my bucket list. But yeah, super happy to be here with y'all. You know, we've been rocking with AROYA for a bit and happy to answer any of y'all's questions. Tell y'all my story. Love chatting up with the crew.

[00:01:53] Ellie Coyne (East Coast Cure): Thank you guys for being here also.

[00:01:55] Mandy: Yeah. Well, we're here for all of your story. I've actually been able to dip a little bit [00:02:00] into it because I was on the east Coast Cure case study tour and I got to interview you already. But yeah, if without further ado, do you guys wanna jump right into asking Ellie a couple questions about her experience?

[00:02:13] Mandy: Cool. I didn't mean to cut you guys off if you guys wanted to say something. But I'm super excited to have you on the show, Ellie. Yeah, so at East Coast here, you guys grow a lot. You guys are like, kind of pioneers in the industry with your tissue culture lab, but I wanna go back to your backstory.

[00:02:27] Mandy: How did you really get

[00:02:28] Ellie Coyne (East Coast Cure): started? [00:02:30] Oh man, that's a long story, but you know, I'm originally from North Carolina. That's still, you know, a very illegal state to operate in consuming and all that fun stuff. But I grew up having, you know, I grew up in an advertising agency with my father and my grandfather, so being on the artistic journey was kind of always my trajectory, but never really felt quite, you know, [00:03:00] 100% fulfilling until I flew up to Maine about 10 years ago.

[00:03:06] Ellie Coyne (East Coast Cure): And, you know, I've always consumed cannabis. It's always been definitely something that like stuck with me for a very long time, you know, since middle school even. And having to live in the shadows and dodge the, you know, legality in a lot of different ways. My first like, real exposure [00:03:30] to growing and what cannabis really brings to, you know, the world was like visiting a real bonafide grow up in.

[00:03:41] Ellie Coyne (East Coast Cure): Northern Maine. I was kind of like a kid in the candy shop. I saw an old airplane hanger that was revamped into a cannabis grow. And I'm like seeing teams buzz around and like, that was my first kind of inclination was like, [00:04:00] wow, this is a real thriving industry up here. You know? And I was, you know, sheltered from this for a majority of my adulthood.

[00:04:09] Ellie Coyne (East Coast Cure): And then coming up here and just seeing what's possible really blew my mind. And I like think after I saw that first cultivation facility, it stuck with me and I'm the type of person, once I had my mindset to something, this is what I'm gonna [00:04:30] do. And it clicked, it resonated. It merged my creative side with my analytical side and just, wow, I need to know everything about how to grow this plant of the final product at such a young age, and I need to know now how has this grown?

[00:04:51] Ellie Coyne (East Coast Cure): And seeing that it was a thriving business up here and main in particular, really sparked my [00:05:00] interest. And I honestly couldn't get enough .

[00:05:04] Mandy: I feel like we all have that story about going into our first grow and yeah, just having that moment. So I was right there with you reliving that. Amazing. So when did you link up with Dylan?

[00:05:13] Mandy: How did that start?

[00:05:15] Ellie Coyne (East Coast Cure): Yeah. So, you know, being from such a precarious, you know, beginnings where most of it was lived, you know, in the shadows, you don't talk much about what you're doing. Then [00:05:30] finally getting to the point, you know, we're living in a legal state doing real bonafide. You know, cultivation type stuff.

[00:05:38] Ellie Coyne (East Coast Cure): I was finally able to like, get 'em on social media, connect on Instagram, on forums back in the day, forums were gold. So much golden knowledge back there. And then like nowadays, Instagram is kind of where most our information thrives, you know, but that's where I [00:06:00] met Dylan, I feel like about seven or eight years ago.

[00:06:04] Ellie Coyne (East Coast Cure): So it was a while ago, and we connected them like in a comments section, and we started following each other. And then we started following each other's journeys. And you know, he had a really fabulous, humble size grow up here in Maine. He followed me all the way from closet grows, basement grows god knows what else grows.

[00:06:27] Ellie Coyne (East Coast Cure): But he followed me all the way up until I [00:06:30] was actually working at legitimate facility about 40,000 square foot canopy grow. And, you know, he was working to expand. I was working with a company that was expanding and I wasn't fully, you know, thriving there. And he really wanted someone to experience something to help him develop his company a little bit further and get to the level that, you know, we're at now.

[00:06:58] Ellie Coyne (East Coast Cure): So [00:07:00] we, like I said, Instagram, we connected through social media.

[00:07:05] Kaisha: social media is so powerful for this industry. Isn't it amazing? Like just the connections that come from that so much. Ellie, let's talk about your facility. What are you dealing with out there in Maine? And yeah, maybe we could bring in Seth and Jason and talk about like those specifics.

[00:07:21] Kaisha: Your day-to-day as a c

[00:07:22] Ellie Coyne (East Coast Cure): o. . Yeah. So our facility here, you know, it's a really modest, we got a humble facility up [00:07:30] here. We got about what a hundred grow lights going. Definitely seeing bigger, I've worked bigger, but you know, I love operations to get back to doing smaller scale stuff to really produce quality.

[00:07:46] Ellie Coyne (East Coast Cure): Cause at the end of the day, that's why I got into this field is to solely produce quality medicine for people, including myself. And I saw that here with Dylan and East Care's [00:08:00] Cure and the precipice already at such a young age of introducing, you know, technology such as AROYA and you know, switching up nutrients and crop sear technology that people and strategies, irrigation strategies that people were actively doing were, I was operating at.

[00:08:20] Ellie Coyne (East Coast Cure): And it was very refreshing. And, you know, coming up here, seeing what, you know, this modest facility is putting out, you [00:08:30] know, that definitely stuck. But you know, we're currently operating with about a hundred lights. Nothing too crazy. But we have big hopes for the future and scaling at a reasonable rate that we're comfortable with the amount of people that we have on staff on hand.

[00:08:47] Ellie Coyne (East Coast Cure): Not getting too big too quick. But you know, we have our two flower rooms, a bedroom mom room, and then we also operate a tissue culture facility as well. [00:09:00]

[00:09:02] Kaisha: Since you're running tissue culture, like, let's, I would love to talk about genetics for a second. What kind of heat you bringing out there in Maine?

[00:09:09] Kaisha: What's going on?

[00:09:11] Ellie Coyne (East Coast Cure): Oh man, we're. Self-proclaimed genetic junkies. I mean, we can't collect enough genetics. And so we honestly, we developed our tissue culture out of necessity for ourselves. We have about [00:09:30] 250 proprietary genetics that we've sourced from, you know, all across the world, and we wanna protect those.

[00:09:39] Ellie Coyne (East Coast Cure): And the best way for us to do that is putting them into tissue culture. So we've teamed up with a partner out fast. Dylan's also very well versed on tissue culture. And we started banking genetics. And then when we started banking our own genetics, we got a lot of interest [00:10:00] in other people wanting to bank genetics and then cleaning, like cleaning of genetics.

[00:10:05] Ellie Coyne (East Coast Cure): You know, hop, blatant fibroid is running rampant through the cannabis, you know, community. So this is definitely a way to circumvent that and also a solution to getting down to the molecular form of cannabis to produce verified clean genetics, which is very important to us. Mandy, you've been to our facility.

[00:10:28] Ellie Coyne (East Coast Cure): You see, we dress [00:10:30] out. We, anybody that comes in, we're in inherited boots. Everything, you know, we're, it's

[00:10:36] Mandy: like the most high tech clean facility I think that I've stepped into, so,

[00:10:39] Ellie Coyne (East Coast Cure): yeah. Yeah. So we put a lot of our emphasis on keeping clean, very sterile environments that, you know, keep our genetics safe,

[00:10:53] Ellie Coyne (East Coast Cure): But breeding wise, we have we've been breeding for about four or five years and [00:11:00] keeping that under wraps until this year we're finally, ready and able to start releasing some of those genetics.

[00:11:09] Mandy: That's so exciting. Oh my gosh. So, can you give us kind of an idea of the kind of genetics that you guys have in your

[00:11:15] Ellie Coyne (East Coast Cure): catalog or Yeah, of course.

[00:11:18] Ellie Coyne (East Coast Cure): So we have a pretty particular pheno of blue cookies, which is a cer particular phenotype of Girl Scout cookies, which was [00:11:30] found from bag seed about 11 years ago out in Cali by our good buddy Turkey bag. And we've been holding onto that for a while. It's a very specific terpene profile. It grows a certain way.

[00:11:46] Ellie Coyne (East Coast Cure): It's not, you can't google this blue cookies yet, . It's a very specific gassy, earthy, it shines silver when you put a light to it with like deep blue undertones is [00:12:00] we're really that's our staple. We love this cut. We might be a little selfish and only breeding this cut just because it is such a potent body hitting medicinal cross that just resonates with so many different type of patients that we see.

[00:12:20] Ellie Coyne (East Coast Cure): And you know, we cross that with our entire genetic library, so we are just sitting on [00:12:30] mountains of seeds of these. So we've been pheno hunting for the past few years, just trying to find those winners. Just trying to put some new good, really medicinal forward genetics out there for our consumers.

[00:12:46] Mandy: Oh my gosh, that sounded amazing the way you described that

[00:12:48] Ellie Coyne (East Coast Cure): Yeah, it is. I use it. I love it. .

[00:12:54] Kaisha: That sounds amazing. So you're dealing with tissue culture, you're dealing with a, an [00:13:00] environment that's very much all about craft cannabis. So consistency in that quality is key. Like, talk to us about how AROYA helps you. What's some of the benefits you're getting out of the platform?

[00:13:11] Ellie Coyne (East Coast Cure): Oh, Lord. AROYA has helped us tremendously throughout our expansion as a company. You know, we're expanding. We have multiple retail shops that we're currently, you know, building out. So do you wanna take a step away? And, you know, [00:13:30] I'm a self-admitted kind of control freak, so I want to know what's happening in my garden.

[00:13:36] Ellie Coyne (East Coast Cure): I 100% trust my grower, but like, you know, I still need to know. So keeping 360 eyes on what's happening in our garden is always top priority. But yeah, consistency up here. Being in the main market, we have a very heavy concentrated area of phenomenal [00:14:00] growers and you can't afford to flop on one round.

[00:14:04] Ellie Coyne (East Coast Cure): You flop on one round. That could be detrimental to your brand, to your business. So using AROYA to keep that consistent, to know what strengths we need to keep dialed in is extremely important to us as a company.

[00:14:21] Mandy: Again, we're all about that. Seth, Jason, I feel like we're just gonna take over the interview.

[00:14:28] Jason: I [00:14:30] answered or asking all the good questions, so,

[00:14:31] Mandy: yeah. No. Okay. Well, I'm gonna pass it to you guys. Come

[00:14:34] Jason: on. Ellie, maybe you'll talk to us a little bit about what are some of the metrics during cultivation that you're looking at to highlight the best

[00:14:41] Ellie Coyne (East Coast Cure): strains? . Yeah, of course. Metrics, you know, are extremely important, especially when you're running a, you know, big facility.

[00:14:51] Ellie Coyne (East Coast Cure): And I found that most other growth that I was at, it was always pick the block up and see if it feels heavy, see, but feel, you know, [00:15:00] put your finger in it. Never anything real black or white. There was never really any sort of straight data that could help influence how we grow a certain cult of our having the ability to really like throw that in.

[00:15:19] Ellie Coyne (East Coast Cure): Super important to what we're doing. Super important. Building recipes per cultivar, very important. I would say [00:15:30] that we're majority, the majority of the time our growers are just crunching data. We're facilitators, I would say The plant grows itself. We literally are just the facilitators. And having that 360 global view of what is happening in your media is so important.

[00:15:51] Ellie Coyne (East Coast Cure): And most us people from coming from cultivation, we learned our stuff from Farmer John, uncle Tony, [00:16:00] whoever the hell, oh, whoever the heck. And having real numbers to quantify and have historical data on what we're trying to accomplish just makes our view 360 instead of 50%. You know, 50% you can put your eyes on a plant and say, sure, that looks good, but what the heck is happening in the media?

[00:16:27] Ellie Coyne (East Coast Cure): And I remember a few years ago when I [00:16:30] first got introduced to AROYA by Ramsey and Dylan here at East Coast here. I was, you know, I remember the first time hearing all these stats and I'm just like, mind boggling. Wow. This is like turning of a, you know, turning it in. Completely different chapter.

[00:16:46] Ellie Coyne (East Coast Cure): You're in a different book now you're able to actually dial in crop, steer and get the desired results. The numbers are there. It's up to you.

[00:16:56] Jason: So two, two-part question in relation to what you're talking about right now, and that is, [00:17:00] how long do you usually get to run a strain for? As far as how many different runs?

[00:17:05] Jason: You know, in preception episodes we talk about, Hey, you know, our ability to get the best of this product is pretty short-lived based on market demand. Yeah, definitely. How many runs do you usually get to run out of a good solid strain that you get? And do you develop a benchmark run that you compare all the harvests

[00:17:22] Seth: after that against?

[00:17:24] Ellie Coyne (East Coast Cure): Oh, absolutely. Every single run that we do I'm really [00:17:30] hard on our stuff too. Like if it's not hitting numbers, we gotta do a retake on that. We gotta see what's going on. But I'd say that like us personally, we're running these colta bars at least three times. We're running them at least three times, so we can at least gather some historical data on what's possible with this strain.

[00:17:53] Ellie Coyne (East Coast Cure): You know, and again, these are just numbers. So a big part of it also comes from terpene [00:18:00] profiles, bag appeal, all the aesthetic type stuff, which, you know, we're finding is also we can obtain through steering as well. So you can steer for yield, you can steal, you can steer for quality, you can steer for a lot of different.

[00:18:20] Ellie Coyne (East Coast Cure): Ways. And, you know, we're to the point now, you know, it's like, yeah, yields are great, but if you're not [00:18:30] dialing that in and steering to a specific like quality, you're gonna be done. You might as well, you know, pack up and leave the conversation. Especially in our market specifically and our brand specifically.

[00:18:46] Ellie Coyne (East Coast Cure): I only want stuff that I know I'm gonna roll up and I'm gonna smoke myself.

[00:18:53] Seth: Gotcha. I guess I, I've got one. How much easier are you finding it to replicate those runs and also, you know, take that time. I [00:19:00] know previously in my experience, we'd pheno hunt, you'd introduce it to maybe part of a zone, you get a certain expression, right?

[00:19:07] Seth: And then you go, okay, we'll blow this up to the whole zone. Now we can actually play with it. And just like you said, with steering now, we suddenly might have a little bit different phenotype profile, or not phenotype terpene profile. We might have a little bit different bud structure formation. So, how helpful are you finding data ev even when you can't necessarily totally control a plant in an irrigation zone, like you've got a mixed zone.

[00:19:29] Seth: [00:19:30] Are you finding that data very helpful in, you know, advancing your strategies in how to deal with this particular cult bar and shortening up that time? Because to me it used to seem like three, like you said, three runs. That was a bare minimum just to get it up to like initial selection. Are we Sure pre-production type run, you know, what can we actually, yeah.

[00:19:50] Seth: And I, I've noticed with this data, after I've run, you know, several different strains through similar conditions, I can at least sometimes look at how they behaved and go, okay, I'm [00:20:00] gonna more closely match this strain with these other ones for a production run. Or Hey, I got this morphological expression.

[00:20:07] Seth: We had stretched out buds. It turned out. Let's look at the data. Maybe we can explain that maybe we just missed, you know, some of our cues on which to when to switch our steering strategies or you know, something super simple like, hey, our EC dropped out part of the way through the run. You know, we're not just gonna throw this strain out because we messed up.

[00:20:24] Seth: Now we have the eyes to see where, you know, those very impactful changes were made. And [00:20:30] I don't know, I find in pheno hunting so often I've been involved with throwing away something that was probably pretty awesome. We just didn't have enough good of a winner

[00:20:40] Ellie Coyne (East Coast Cure): choice. Yeah, good. Been a winner,

[00:20:42] Seth: but always argue about it too, right?

[00:20:43] Seth: You have

[00:20:44] Ellie Coyne (East Coast Cure): like, that's the hard part. Yeah. A month later you went all this. Yeah.

[00:20:49] Seth: One's like, we should have kept number six, but we threw away number two. .

[00:20:52] Ellie Coyne (East Coast Cure): Like, oh no, not the number two . Exactly.

[00:20:58] Seth: For me at least trying to do pheno hunts and stuff is so [00:21:00] much easier, especially when you're trying to scale things.

[00:21:02] Seth: Right? Because that's another Exactly. That. Like sometimes you'll run into a semi dwarf plant or something that just doesn't give you the size or structure you're looking for, but quality's there. Okay. Yep. That first round we might pick that and throw away 15 others that were like, you know, could have been real close and had 90% of what this one had, but actually been nice for us to grow.

[00:21:25] Seth: You know?

[00:21:27] Ellie Coyne (East Coast Cure): Yeah. That's always the hard part is throwing out the [00:21:30] unwanted ones or the unwanted ones. Yep. unwanted ones. Yeah, you never really know until, you know, you can see some stats on 'em and a lot of it is the visual, you know, you gotta put your eyes on 'em and see what the heck is going on.

[00:21:46] Ellie Coyne (East Coast Cure): And someone might run good stats, but not be what you're looking for.

[00:21:52] Seth: Absolutely. I think Jason and I see that all the time. It's there. There're situations where you can look at a graph and go. [00:22:00] Can you show me a picture? It looks like it should be good, but you're talking to me. So , it should be great. You know, it's like, okay, now we gotta dive deep.

[00:22:07] Seth: It isn't your irrigation, it's something else we're looking for. Whether it's B p D P d C, or you know, having a particular deficiency in one strain. You know, I've definitely seen a lot of growers deal with that. Or they'll butt their heads against the wall just like, man, I cannot figure out the screen.

[00:22:25] Seth: It's like, Hey, with data you can at least eliminate a bunch of these possible variable

[00:22:29] Ellie Coyne (East Coast Cure): [00:22:30] 100%. You eliminate a lot of that human error, you know, by seeing exactly what the heck is going on. ,

[00:22:39] Mandy: I mean, I feel like other than that someone's gonna have to make the call, like, personally, which plants aren't gonna make it through.

[00:22:44] Mandy: So that's tough emotionally too. , so Ellie, can we, let's talk about your brand for a little bit. Yeah, like how how are you guys doing out, out there at East Coast here? Like what kind of products are you guys

[00:22:54] Ellie Coyne (East Coast Cure): putting out? Yeah, so, here at East Coast Cure, we're definitely a [00:23:00] flower forward company.

[00:23:02] Ellie Coyne (East Coast Cure): We have two, we have one currently, one medical shop active. We have one medical pending when adult use, pending a lot of other fun projects that, you know, are pending . But yeah, so brand wise, you know, quality forward, that is the constant thing that we're chasing. And we're [00:23:30] constantly tweaking things in our garden as well, based on consumer feedback.

[00:23:35] Ellie Coyne (East Coast Cure): So say the buzz is not as dense as people like, you know, we're constantly looking away to improve what we're doing. And, you know, with making changes does come some, you know, Ebbs and flows, but you know, keeping on our brand, just keeping quality driven forward. We, you know, we're not required here to test [00:24:00] for really anything on our medical program, but, you know, us as a brand, we 100% we test any product that we put out to market, you know, just for an ease of mine and, you know, it's definitely an extra expense, but just keeping a nice, clean, quality product that people can consume is our main objective.

[00:24:24] Ellie Coyne (East Coast Cure): We have some very loyal long time. We've had our medical store up [00:24:30] here running for about four years now, and we're constantly taking feedback on cold divas that people are wanting to see. But if I just keep in consistent quality is definitely what keeps people happy.

[00:24:46] Kaisha: Ellie, so what are the patients out there really feeling in terms of quality?

[00:24:50] Kaisha: Like what's popular what resonates with folks?

[00:24:57] Ellie Coyne (East Coast Cure): Lost you for a second. Sorry.

[00:24:58] Kaisha: No, all good. Yeah, [00:25:00] I was just curious to know, like, when you talk about quality, what is quality to their customers and the patients out there? Like, what is it that they, like, what are they into?

[00:25:08] Ellie Coyne (East Coast Cure): Man, so quality come, it's a very personal, you know, perception of what quality is.

[00:25:15] Ellie Coyne (East Coast Cure): I think in our criteria, quality is clean. You know, you're not getting pesticide, red end product. And then our patients, I just see just they want consistency. If you're just [00:25:30] keeping that quality on the shelves and quality in terms up here, very , well educated clientele that shop with us.

[00:25:40] Ellie Coyne (East Coast Cure): So if something is slipping say it's not burning completely white like my patients know they can, they people reach out to me personally, you know, so we stay on top of all that. I would say quality is kind of driven up here by terpene profile. We have a [00:26:00] very, like I said, educated clientele up here where they want stuff that is gonna smell and taste and hit effect wise or they're not gonna come back and they're not gonna shop with you.

[00:26:11] Ellie Coyne (East Coast Cure): And that is terpene. Profiles are huge. TURs are life. And we are constantly striving four ways to improve our terpene levels. Cure is another big factor when it comes to quality. [00:26:30] You don't wanna crunch your weed up, you don't wanna have it sizzled down to nothing. You know, only using top nugs and pre-rolls, you know, all that sort of stuff.

[00:26:44] Ellie Coyne (East Coast Cure): We don't do any like in-house processing B H O or anything. We really try to strive on Solventless techniques all that sort of stuff to keep like a clean, you know, top tier type products.[00:27:00]

[00:27:02] Kaisha: I was wondering what the top strain is in your, on your menu

[00:27:05] Ellie Coyne (East Coast Cure): right now. Well, I'd be remiss if I didn't say blue cookies. . I need to

[00:27:10] Kaisha: cookies. I'm gonna have to plan a cross country trip for that

[00:27:13] Ellie Coyne (East Coast Cure): one. Yeah. That's just in my opinion, like our flagship medicinal strain that we've crossed with our entire genetic library, like I mentioned, but.

[00:27:24] Ellie Coyne (East Coast Cure): Out now currently we have a strain called Blackberry panta cotta, which is [00:27:30] blue cookie cross with ice cream cake, and it is phenomenal. It's that heavy hitting indica, it's that body effect feeling like you're gonna feel the medicinal effects from this one. We also what we have blue truffle, white truffle cross with blue cookies.

[00:27:49] Ellie Coyne (East Coast Cure): Another fan favorite. Like I said, I could go on and on about , what genetics we got going, but that one we recently developed a strain called Blue [00:28:00] Milk, which is blue cookies crossed with cereal milk. So it's a play on, you know, a certain Star Wars movie with, you know, blue Milk cereal milk, and other great strains.

[00:28:12] Ellie Coyne (East Coast Cure): So we've crossed stuff with a lot of other genetics that people are already familiar with and then just added that like heavy hitting blue cookies, pheno to it. Just beautiful stuff. It

[00:28:27] Kaisha: sounds delicious. Okay, in a [00:28:30] few minutes we're gonna start answering in some visitor and attendee questions here.

[00:28:33] Kaisha: But I was just curious, like, so you described some amazing genetics on your menu. You have an informed client patient base that like will let you know if things are consistent. Like what, talk to us about the process of dialing all that in. Like what were some of your, would you say biggest challenges as you were trying to crop steer towards these particular outcomes?

[00:28:56] Ellie Coyne (East Coast Cure): Regarding patient

[00:28:59] Kaisha: [00:29:00] you Yeah, regarding, yeah. Getting that consistency that the patients are looking for, those turpine profiles that they want. Yeah. What does it take to get

[00:29:07] Ellie Coyne (East Coast Cure): there? You know, I think we've built a repertoire with our patient. Clientele cuz our flagship shop here, we only sell what we grow and products that we produce.

[00:29:20] Ellie Coyne (East Coast Cure): I think we have successfully dialed in where people just come and expect our product to always be great. And we're lucky to have a shop that [00:29:30] only sells our own product. And, you know, I'm always open to feedback from all my clientele, but I feel like we've gotten ourself here in four years where people know they're gonna show up and they're always gonna have a consistent, great product.

[00:29:46] Ellie Coyne (East Coast Cure): And we've been able to the help of AROYA keeping those strains consistent. We have a couple strains that we keep on our rotation constantly. One being the blue [00:30:00] cookies. We have a couple other more sativa leaning strains. But I think after the past three, four, I think we've been using AROYA for about four years now, three and a half, four years.

[00:30:12] Ellie Coyne (East Coast Cure): I feel like we've gotten that dialed in now where that consistency is no longer questioned and we just have a study stream of patients that just know what to expect.

[00:30:25] Mandy: It's what every Canand wants. You guys are doing it, you guys put in the work and now it's paying off. [00:30:30] Oh my gosh. So,

[00:30:32] Jason: yeah, go ahead. Oh, I was gonna have a question and a lot of times you, we get a lot of growers on the conversation.

[00:30:37] Jason: I, I just wanted to ask a little bit about what's your daily life look like? Do you have a lineup of tasks that you go through every day or is it a new adventure on what you have

[00:30:45] Seth: to tackle that day?

[00:30:47] Ellie Coyne (East Coast Cure): My current day-to-day is a little bit, you know, a little bit more padded. We're currently in the midst of three different state applications.

[00:30:58] Ellie Coyne (East Coast Cure): So right now, [00:31:00] Whereas a year ago, I was definitely more heavily in the cultivation side. Today I'm in the midst of three different applications that are pending two different store build outs, one different equipment distribution company and mainstream distributors. So we sell services like, you know, AROYA and nutrient lines, lighting, all that sort of stuff.

[00:31:28] Ellie Coyne (East Coast Cure): But so now today, [00:31:30] my day-to-day is a little bit more crazy. I'm needed everywhere. I'm needed here. I'm currently at our grow facility, so I try to pop in here. I try to pop in at least at our retail once a day. And then we're about to online our mainstream distributors as well this spring, so, or later spring I guess.

[00:31:55] Ellie Coyne (East Coast Cure): But so right now I'm holding a lot of different directions, but you know, the [00:32:00] one constant honestly is being able to check my phone. No cultivation is good or know what those alerts are, knowing what the highs and lows or what's going on there. That's like honestly, cultivation is the one side, and that's my background is cultivation.

[00:32:18] Ellie Coyne (East Coast Cure): Just knowing I can be in all these different spaces and I can quickly do and see what's going on in my gro room has allowed us has allowed me [00:32:30] to be crazy and all these different areas. But yeah, right now pulled in a lot of different directions and I wouldn't want it any other. .

[00:32:43] Kaisha: Ellie, you are really holding it down.

[00:32:44] Kaisha: We're gonna move on to live questions just one more minute, but I wanted to ask you, like, we don't get a lot of, I haven't met, I think you're the first one of the first female CEOs of a cultivation that I've met and just, you know, we're closing out Women's History month and, you know, just what's that [00:33:00] journey like for you kind of being in an industry where there's not a lot of women?

[00:33:04] Ellie Coyne (East Coast Cure): Yeah, I mean, I honestly can't recall working another position where there were fellow females until the past year or two. You know, kind of working in the shadows. It was always very male dominant. But, you know, for myself, just, I ask a lot of questions and I make myself know and get myself in there.

[00:33:28] Ellie Coyne (East Coast Cure): And [00:33:30] I wanna be a force to be reckoned with. Let's figure it out. Let's move, perpetuate your own desires forward. Nobody's gonna sit back and give you a handout. Just work your ass off. Position yourself into areas where you'll thrive. Most importantly finding where your strong suits are and attack it.

[00:33:56] Ellie Coyne (East Coast Cure): That's all I can say is you know, I was in a big warehouse down in [00:34:00] Massachusetts and I was only female. They were like, we don't even have a changing room for females. I was like, that's all good. But you know, three, fast forward three years later, I'm, you know, put myself in an admin position running a cultivation facility and anything's possible.

[00:34:17] Ellie Coyne (East Coast Cure): Put your mind to it, pursue it, and don't sit back and wait for anything to happen for you. That's my main thing and I always, I'm a question asker. If I don't know something, I'm not gonna [00:34:30] sit back and wait for someone. to like finally answer my question. I wanna ask you. I'm gonna pursue it. Don't be scared just go for it.

[00:34:40] Kaisha: I love it. Wired up over here. Nice work, Ellie. Okay, y'all ready for some live questions? And Ellie, we love to hear when our growers are on if you have any feedback, do chime in. But I think Mandy, we've got somebody over on YouTube with a question.

[00:34:54] Mandy: Yeah. Popping over on YouTube. Ellie, thanks so much for that.

[00:34:57] Mandy: Be sure to give us your [00:35:00] expertise on these, if you have that too. This question's about Fox hailing. Taylor wants to know I recently haven't Fox tailing on day 35 to 40 of flower due to a pH problem since that has since been corrected. Do you have any recommendations on fixing Foxtails at this stage to help tighten the flower structure?

[00:35:16] Mandy: We're currently on day 41 of flower.

[00:35:21] Ellie Coyne (East Coast Cure): I mean Okay. You good?

[00:35:23] Seth: I wanna hear what you have to say Jason. I get to talk way too much.

[00:35:27] Ellie Coyne (East Coast Cure): So my first thing when it comes to [00:35:30] diagnosing anything at a flower is going back and seeing what the environmentals are. Seeing what your dry backs are, seeing what your nutrient uptake is.

[00:35:41] Ellie Coyne (East Coast Cure): If your plant is all ready gonna be compromised. It's not uncommon that you would see fox tailing if your VP D is off. You know, you're already not supplying your plant adequate grow conditions. For the most part, I mean, is also can be a [00:36:00] very genetically driven attribute to a cultivar. So it's hard to say based off that question, what exactly the issue would be.

[00:36:10] Ellie Coyne (East Coast Cure): But I would definitely want to, you know, I wanna meet this person and to be like, what else is actually going on? . So there's a plethora of attributes that could, or problems that could be happening or grow. Step one is always monitoring your environmentals. What [00:36:30] is your light intensity? What is your, I don't know what lights are growing in D L I par, what is their eca?

[00:36:38] Ellie Coyne (East Coast Cure): What's a runoff? Those are all sort of things that I would precheck before trying to diagnose what a plant issue is. If you're not providing the correct environment, your plant isn't gun to produce adequately, but I think foxtail is usually a light intensity or light type issue. It could be a [00:37:00] feed type issue or it could just be genetically predisposed to fox tailing.

[00:37:05] Ellie Coyne (East Coast Cure): But I like to hear what the experts have to say as well.

[00:37:10] Seth: I think you covered most of the bases there, Ellie. The first question I ask people is what's the surface temp on those buds? Usually every time. And where is it at? If it's on your, you know, your apical nug and it's way up two feet above the rest of the canopy and it's 94 degrees on the surface of it there, we figured out.

[00:37:27] Seth: But I think what you touched on is really important. We gotta [00:37:30] look at the environmentals and we have to look back in time. You know, we have to look at every component that went into producing this crop up until this point and then also accept that, alright, if we've got fox tailing, you know, we've got genetic factors involved, obviously some plants are going to respond with that much easier than others to stress if your pheno hunting and it happens.

[00:37:51] Seth: Some of them might just do that genetically. That's an undesirable trait that typically we have selected away from. And then the next thing to look at is, you know, what [00:38:00] is that overall bud structure like? You know, if we've got fox tailing accompanied by also, you know, that classic loose lar bud.

[00:38:08] Seth: There's probably not a lot you're gonna get that run to do to type back up because at that point we've actually increased the stem distance between each of the flowers by stretching those cell individual flowers like the brax by stretching those stem cells out. And those are never gonna shrink back down.

[00:38:24] Seth: The best you can do is try to correct I think any environmental situation you got going on and ride this round [00:38:30] out without making it any worse. And then you know, you probably along the way really learned how to grow bud. That's gonna be great for washing for hash and making Rodin out of us, right?

[00:38:41] Seth: but you know, but you said we always gotta go back and look and then plants don't heal, so get fix the problem and don't repeat it. I think that's the biggest lesson

[00:38:51] Ellie Coyne (East Coast Cure): there. Yeah, I'd be curious what the genetics are too. It's, that's typically a, the biggest indicator on like

[00:38:59] Mandy: that. [00:39:00] Yeah. Taylor, I, if you have any more information please do send it over.

[00:39:02] Mandy: But go ahead Jason.

[00:39:03] Jason: Sounds fortunate enough, like they've might caught it here pretty early in the cycle, you know, day 35 and if they were able to correct it quickly you know, there is a chance that if they can get those buds to bulk up enough that it's not gonna be quite as visible. They can, you know, over cover, over that fox tailing.

[00:39:19] Jason: As long as they do some good ripening, those pistols will turn over on as well.

[00:39:23] Seth: Yeah, that's good point. Jason, if you can get it to finish up and look, okay, Foxtails are pretty easy to trim off.[00:39:30] , you know, it's not an ideal situation, but that's another one where sometimes the stuff that bothers us as growers doesn't always necessarily affect what the consumer thinks about it.

[00:39:40] Seth: You know, sometimes if you have a situation that you had to remedy and those slightly yellow leaf tips are really bothering you, that happened way back in, you know, week three and it's day 43. Now well learn from it and move on. But, you know, sometimes you've also gotta have. enough value of your own [00:40:00] mental health.

[00:40:00] Seth: I think to know when to step back and say, okay, I need to know that this bother me right now. That's very important.

[00:40:06] Mandy: That's super important. Taylor actually came back with some contacts RO broke and we forgot to switch from p switched from pH up to down for five days. Oops. Seeing Foxtails throughout canopy.

[00:40:18] Seth: Yeah. That's not ideal. Yeah. At least not great . Well, at least the rest of your environment probably is, you know, relatively okay. If that's the only thing that broke and leaf [00:40:30] temps and everything else are in line.

[00:40:32] Jason: It's those identifiable problems that actually are so much easier than when it just happens out of

[00:40:38] Seth: the blue.

[00:40:38] Seth: Yeah.

[00:40:40] Ellie Coyne (East Coast Cure): So true. Great.

[00:40:42] Mandy: Yeah. Thank you guys for your questions over there on YouTube. I will pass it over to Kaisha to start with some of our Instagram questions we've gotten in this week.

[00:40:48] Kaisha: Awesome. Thanks Mandy. Just a reminder to everybody who's on with us live, we got three experts on today, so be sure to drop your questions wherever you are so we can get those answered for you.

[00:40:58] Kaisha: All right. Paul wrote in with a [00:41:00] question, what if I'm seeing a higher EC in the substrate after runoff than before? Irrigation starts week three. Day one, running six P one s right now. Really only hitting runoff on the last one. Some advice

[00:41:15] Seth: for Paul.

[00:41:18] Jason: So six P one s runoff on the last one. That's probably just about right.

[00:41:22] Jason: Usually that's what we're classifying as P one s is irrigations up until runoff. As far as ec and the substrate higher after [00:41:30] runoff I mean, it just depends how long after you know, so typically when, you know, we're running irrigations at three to four ec usually our substrates can be a little bit higher than that due to generative stacking due to a little bit of salt accumulation in that substrate.

[00:41:46] Jason: Typically when we irrigate that's gonna drop. A little bit down closer to our feed irrigation ec it usually is gonna rise after that. Unless we're significantly under feeding or we have really hungry plants. It's [00:42:00] gonna gradually rise after that last

[00:42:01] Seth: irrigation and some runoff.

[00:42:04] Seth: Yeah, it typically should, you know, as we're pulling water outta the block, unless that plant's uptaking so much salt that it's, you know, really affecting that ratio as we drive back, it should go up. The other scenario that Jason was describing, you know, I'll call it aggressively underfeeding is something that actually a lot of people did do habitually for many years before.

[00:42:25] Seth: You know, we kind of approached the idea that maybe cannabis can tolerate a higher root zone [00:42:30] EC than what we had calculated was going on with other crops like tomatoes, strawberries, and stuff like that. So, if I were to give someone that did not have a lot of commercial growing experience, especially over the last five years, but let's rewind the clock about six years, if I went to someone, especially, I'll use the medical market alley cuz that's, I know a lot of people in California that came out of that they were buying liquid nutrients at the store, mixing at a fairly low EC feed and actually pushing, you know, especially using things like when [00:43:00] coco came onto the scene.

[00:43:01] Seth: All right? A lot of people went, okay, I can throw a 30% per light mix in here and really control my EC by pushing a lot of runoff every day. So we're just rinsing it either up to or two to 2.5 input or back down to that pushing that excessive runoff. So, you know, you really wanna look at what was that value at actually if you started at a value that's below your fee C then we're probably looking at under feeding.

[00:43:26] Seth: If you start at an in route zone value, that is, I mean, [00:43:30] at your wettest point below your feeding C eventually with that generative stacking that Jason was talking about, our baseline EC at the wettest point of the day should still be a few points above even a 3.0 input EC. , definitely.

[00:43:46] Kaisha: Yeah. Sounds about right to you too, Elliot, it's been your experience.

[00:43:50] Kaisha: Yep.

[00:43:50] Ellie Coyne (East Coast Cure): 100%.

[00:43:51] Seth: By the way, Elliot, how did you feel about that transition? Because I'm sure you went through that in your career, going from a more conservative approach with EC to like [00:44:00] nowadays where, you know, 10 years ago we'd have been like, whoa. Oh

[00:44:03] Ellie Coyne (East Coast Cure): Lord. If I told my old boss five years ago, we were feeding that a 3.0, he would've turned around and been like, what?

[00:44:14] Ellie Coyne (East Coast Cure): I mean people are still shocked to see, you know, high ecs, but but I've always been a huge advocate and proof is in the pudding. And so what we get a 11 plus EC runoff, et cetera. I mean, I still [00:44:30] get dms all the time asking me out, asking me about like, is this crazy to see a 10 plus EC in certain situations?

[00:44:39] Ellie Coyne (East Coast Cure): And absolutely not. I mean, obviously we have our parameters that we wanna keep in it within, but if you told an old head growing that this is, or most of 'em still use PPM versus EC as a whole nother thing. But telling them 3.0 ECC or EC is [00:45:00] shocking and mind boggling. It was a few years ago.

[00:45:03] Ellie Coyne (East Coast Cure): . But I live in a world now where we're high feed. ,

[00:45:06] Jason: one of the things that I just find so cool about using our sensor systems to achieve efficiency is now, you know, rather than running, push and run lots of runoff to stabilize our uc, like since talking about or being worried about the economy of using lots more fertilizer at a higher ec we can run that fine line and we can exactly. We can feed it just the right EC [00:45:30] to achieve where we want to be.

[00:45:33] Ellie Coyne (East Coast Cure): Exactly. Knowledge. That's why this technology, yeah. That's why this technology is so in, it's invaluable. Save you money in so many different aspects.

[00:45:43] Kaisha: . Awesome. Okay. The thank YouTube is on and popping. Right. Mandy gonna send it over to you.

[00:45:48] Mandy: Yeah. You know it is. So we asked you guys a question over there. We put a poll out. What type of cultivars are you growing? So we listed some of the primary flavor classes of cannabis. So we listed [00:46:00] Sweets and Dreams, OGs and Gases, tropicals and Floral, and Jackson Hayes and OGs and Gases had 67%, so they won.

[00:46:10] Mandy: And Tropicals and Florals came in at second, at 33%. So thank you guys for answering that. It's very interesting. Wow.

[00:46:17] Kaisha: Yeah. Yeah. I feel like Tropicals and Florals are really big in the Bay Area where I'm at, but maybe that's just what I'm buying.

[00:46:24] Jason: Interesting. So everyone on the call, which one are you smoking?

[00:46:28] Seth: I lean a little more towards the floral, [00:46:30] but it just depends what my comment is. I've noticed the longer a market has existed in California is kind of a weird example because the medical market goes back so far, but the more educated the consumer base gets I find a lot of 'em tend to move away from like the gas here.

[00:46:46] Seth: You know, I mean, roll it back 10 years, you crack open eighth bag and a gass out the whole room and you're like, whoa, this is good stuff. You know, even though it smells like poop. Right. Strong. And now we've kind of come to the point where it's like, oh, okay, we've all tried [00:47:00] that and now there's this whole world of more exotic strains out there that people kind of find their way into once they have access to a dispenser that actually has, you know, a pretty big breadth of selection.

[00:47:11] Seth: And when anytime it first rolls out, those gassy strains are always at the forefront. Right. It's just kind of like the purple thing is going on for a while.

[00:47:19] Ellie Coyne (East Coast Cure): now it's kind of dive up carefully.

[00:47:21] Mandy: Yep. I remember when Michigan first opened up, they were all about that. You're, I think you're onto something there.

[00:47:27] Mandy: I don't know what class this is in, but I'm hitting something [00:47:30] called Uncle Snoop. If you guys know where that is from or what that's crossed with. I'm in Texas, so that's some context for that.

[00:47:37] Kaisha: I'm hitting my home, grow stupid fruits and it's fruity. But I have to say, and I'm very drawn to like more fruit forward stone, fruit forward stuff.

[00:47:46] Kaisha: But when I get my hands on some gas, it's very exciting. , I'm in for a good time.

[00:47:53] Ellie Coyne (East Coast Cure): Yeah. Right now we just did a pheno hunt. I'm a sucker for orange TURs. People either love it [00:48:00] or hate it. We did a blue cookies, orange cookies, and we have a few different phenotypes where one is leaning like orange cream, sickle push pop, like creamy TURPs.

[00:48:11] Ellie Coyne (East Coast Cure): And one is like fresh, like orange zest. Like, I'm like right there, like give me all the orange TURPs. But I'm the east coast with like the New York coming online. I'm seeing a lot of hazes, a lot of sours. I'm seeing a lot of that stuff being asked for. Now. [00:48:30] People want that, like that old school that funk the classics, people want those sours back.

[00:48:35] Ellie Coyne (East Coast Cure): I'm, I mean, I'm not saying that's what people are currently buying, but like that's the trend that I'm seeing by some real connoisseur types over here on the East coast. People are wanting to bring back that old school that New York sour diesel, all that sort of like, that funk, that sour.

[00:48:54] Ellie Coyne (East Coast Cure): So all those nice things. Who knows? Who knows? Yeah,

[00:48:59] Jason: that's, it's good [00:49:00] to hear. I'm the Jackson Hayes in the group, so I don't even have to pass the joint.

[00:49:03] Ellie Coyne (East Coast Cure): All right, well come on over. We got you .

[00:49:06] Mandy: Oh my gosh. I love this discussion. Okay, well that actually is perfectly along the lines of a question I was gonna ask you.

[00:49:11] Mandy: So this is for everyone in the room, baby gut dry backs wants to know. What are two of the most different strains you've seen? So this is like, like whether they grow totally differently, whether they're chemically very different. I would like your take on this.[00:49:30]

[00:49:30] Ellie Coyne (East Coast Cure): Is this to me or everyone or just to it? Just to anyone in the room. We've just recently started growing out jet fuel gelato and that's a heavy drinker. Heavy drinker. She's talking about irrigation strategies, right? I think in general,

[00:49:47] Seth: right?

[00:49:47] Mandy: Like, yeah, so looking at plants I'm really interested in seeing like different types of plants and how they're either chemically different or grow in totally different environments.

[00:49:56] Mandy: Yeah, I'd like your take on that. [00:50:00]

[00:50:00] Ellie Coyne (East Coast Cure): Oh, wow. Well, a lot of cultivars grow extremely different. Whereas like right now we're currently growing jet fuel gelato. We have a, we just produce that out of our tissue culture lab and this is a new one for us to put into production round. And we're finding that she likes to drink, she likes to drink a lot

[00:50:19] Ellie Coyne (East Coast Cure): Whereas, you know, some of our other cultivars are definitely, you know, they're not as heavy drinkers as they are, require way less irrigation hits. But yeah, [00:50:30] all cultivars divorce a little bit differently and that's why it's really nice to have that data to see which each one wants to drink, what each one wants to do.

[00:50:39] Seth: Is that a jet peel a little bit shorter too? Ellie

[00:50:43] Ellie Coyne (East Coast Cure): not a 10. Yeah, it is growing a little bit shorter.

[00:50:45] Seth: Yep. So it's like kind of shocking sometimes when you're like, oh, if I look across my room, some of these plants are seven feet tall. This one's only five feet tall, but it's drinking more.

[00:50:53] Seth: Huh? That's

[00:50:54] Ellie Coyne (East Coast Cure): really Yeah. Ex Yeah, exactly what you just said. That's how she's been and she's sucking it all up.[00:51:00]

[00:51:03] Ellie Coyne (East Coast Cure): Well, I love that

[00:51:04] Mandy: question. We are getting more questions over on YouTube, so I'm gonna keep rolling with those. Taylor came back with another question. I keep my environmental sensors a few inches above my canopy. When the sensor falls below the canopy, my humidity goes up to 10 to 15% and temp drops about five degrees.

[00:51:22] Mandy: If I'm concerned about pathogens or maintaining a healthy V P D measurements in this region are these two questions? Oh no. Sorry, lemme start the second question [00:51:30] again. If I'm concerned about pathogens or maintaining a healthy V p d me measurements in this region seem more relevant than what is happening right above the plant?

[00:51:38] Mandy: Where should my sensors be? So,

[00:51:41] Jason: yeah. Right at the canopy, and this kinda comes down to airflow and canopy management and these are the reasons, like our recommendations are always trying to keep that sensor within a foot of the top of the canopy. Using that reading to assume that's what your plants are feeling, means that we have to have sufficient airflow and good canopy management in order to[00:52:00] disrupt the localized environment, which is created by transpiration from the plants.

[00:52:05] Jason: So when our stone mates are transpiring, they're cooling the leaves down, they're increasing the humidity around those leaves. So good airflow can help the uniformity across our room and good canopy management can make sure that is

[00:52:17] Seth: consistent over the run. Yeah. When you're trying to map this out, I mean, honestly shove that sensor down in there.

[00:52:25] Seth: Start down a foot, two feet into your canopy and start mapping out what your heat stratification [00:52:30] looks like. And also, you know, remember anytime we're talking about this, just like Jason said we're really looking at what's going on at the leaf surface of the plant. That microenvironment, that one millimeter around the leaf surface is really the environment that the plant actually lives in and us adjusting the rest of the room parameters is just trying to dial in that tiny microenvironment.

[00:52:50] Seth: So there's two things to look at. You know, number one is like, , get a laser thermometer or flee gun and see what your actual leaf surface tends are. You know, [00:53:00] start dialing it in there and then go, okay, if I'm talking about my AROYA climate station, yeah. I'm gonna use that for precision mapping to try to figure out exactly what it is in the zone I want.

[00:53:10] Seth: If I have a HVAC sensor that's running controls in the room, I want to use something redundant like my AROYA sensor map out the room and say, okay, what does this reading mean at the point where my HVAC sensor is, and is it practical to necessarily lower my control sensor down into the canopy?

[00:53:28] Seth: Maybe not. I just need to know the [00:53:30] differential so I can actually operate the room correctly. Yeah. And

[00:53:33] Jason: a really good thing to do as well is make sure that you're mapping that difference across timeframes. So often we'll see that the room behavior is different when we've got lights on or lights off, versus maybe we've got de humes running later in the cycle.

[00:53:49] Jason: Maybe ac demand is changing. Those offsets can definitely change based on what's going on in the room, what time of day, how big the plants are.

[00:53:58] Seth: Yeah. Just what's the room look [00:54:00] like. I know most of the rooms. Exactly. And Ellie, you can comment, you've been in a few grows usually about a year or two into it.

[00:54:06] Seth: That room's not exactly the same as when it was first built out, especially in terms 100% equipment's broken, been replaced, upgraded. So each of your rooms might have a little bit different differential that you have to work off that might hit at different points in the growth cycle just because they're slightly different sized one's got two Quest 600 s and an and in two 20 the other has all and in three 10 s, [00:54:30] but it has four of 'em.

[00:54:30] Seth: Like, you know, so

[00:54:31] Ellie Coyne (East Coast Cure): many factors go into regulating environmentals. 100%.

[00:54:37] Seth: Yep. And every grill you go into is gonna be at sun stasis of improvement. Right. You're never a hundred percent. We, you know, I love seeing the new cookie cutter grows. , they look they're great, but a year or two in, they're usually not.

[00:54:51] Seth: So cookie cutter.

[00:54:51] Ellie Coyne (East Coast Cure): Yeah. Like it might work . Yeah. Like ideally it should be, it should work. But no elevation. [00:55:00] There's so many factors.

[00:55:01] Seth: Yeah. And then just site specific differences. You know, like water quality has been a huge one people are dealing with. That's why we're pushed into zones that are, you know, generally like, oh, an old industrial zone or generally a way from procuring an easy clean water supply and oftentimes not far enough out of town to necessarily have your own water rights.

[00:55:20] Seth: So that's a tough situation to approach. And you know, at that facility you might be pretty limited cuz you had to spend so much money on water treatment that hey, [00:55:30] we're chilling for a year or two on these other facility upgrades. We're doing the bare minimum cuz well if we don't put our money into the water, we don't have a product.

[00:55:38] Seth: So, so

[00:55:40] Mandy: if you guys are working in a retrofitted building, I feel like there's a couple of y'all. Yeah, keep keep tabs on that environment. It's changing. That is it for the questions over on YouTube. So Kaisha, I'm gonna throw it back to you.

[00:55:51] Kaisha: Thank you Mandy. Thanks everybody over at YouTube. So Ellie, we've got, we're gonna wrap up the show, but I just, you know, we like to ask and we have growers on like, [00:56:00] it's been a rough couple years for the industry.

[00:56:02] Kaisha: There's a lot of transition happening. So any advice you'd like to give to your fellow cultivators out there going forward?

[00:56:10] Ellie Coyne (East Coast Cure): Man yeah, you're definitely right. It's been an e ebb and flow in this industry. I mean, I'm here on the east coast, y'all are all more West coast. But I think we all share that common ground that, you know, the market tanks and thrives and that honestly, it's just the nature of [00:56:30] what most of us signed up for

[00:56:33] Ellie Coyne (East Coast Cure): Most of us are used to this living in the shadows, doing this sort of stuff and. We're resilient people. I've never met so many people in one industry that are such hard dedicated workers, and I'm super blessed to be a part of this industry. But stay on your craft. Never stop learning. The second that you shut yourself off to [00:57:00] learning more about your craft is when that's when you're gonna start failing.

[00:57:04] Ellie Coyne (East Coast Cure): Work smarter, not harder. If there's an investment that you can make into a system, you know, such as AROYA or investing into yourself, you know you're gonna see that pay off in the long run. Use tools that are here to help you and I know stay vigilant. Stay on your craft. Stay with what's happening.

[00:57:27] Ellie Coyne (East Coast Cure): You know, I always like to make [00:57:30] the correlation between chefs and growers. People get very stuck in their ways and, you know, this is the one way to do it. But keep an open mind. Just stay a lifelong learner and you know, apply what you learn. Get rid of what doesn't serve you. You know, we're all here for a common interest and my opinion.

[00:57:53] Ellie Coyne (East Coast Cure): And if you wanna, you'll get there. And like I said, just keep pushing the boundaries of what you're [00:58:00] capable of. Cuz the tools are out there.

[00:58:04] Kaisha: Elco, C o, east Coast, Kera out in Maine, thank you for dropping those nuggets of wisdom and thank you for being on our show today. So good to have you

[00:58:12] Ellie Coyne (East Coast Cure): love chatting with y'all today.

[00:58:14] Ellie Coyne (East Coast Cure): Yes, first live podcast. Love AROYA. We are big supporters of y'all and

[00:58:19] Mandy: this is amazing. We're gonna have to have you and Dylan back, like, let's have you guys both on the show next time.

[00:58:23] Ellie Coyne (East Coast Cure): Dylan's behind the camera right now, clowning. He's in the room with you .

[00:58:28] Kaisha: So literally needs to never [00:58:30]

[00:58:31] Ellie Coyne (East Coast Cure): never him back here, but no, I'm just kidding.

[00:58:34] Ellie Coyne (East Coast Cure): Such a good show.

[00:58:36] Kaisha: Yeah, no, awesome to have you. Ellie, thank you so much. It's Jason and Seth. Thank you for hosting yet another awesome session. Mandy, I couldn't do this without you. Thank you for co moderating with me and shout out to our producer Chris, for making the magic happen behind the scenes.

[00:58:51] Kaisha: Thanks everybody who joined us today. Office Hours. We do this every Thursday. The best way to get answers from the experts is to join us live to learn more about AROYA. [00:59:00] Feel free to book a demo with us. One of our experts will walk you through all the different ways it can be used to improve your cultivation production process.

[00:59:07] Kaisha: In the meantime, let us know if there's a topic you'd like to cover on a future session of office hours. You can post questions anytime via the AROYA app. Feel free to drop them in the chat. Send us an email at support.aroya@metergroup.com. Send us a dm. We are on all the socials. We record every session.

[00:59:23] Kaisha: We'll email everyone in attendance a link to the video from today's discussion. It'll also live on the AROYA YouTube channel, like [00:59:30] subscribe and share while you're there. And if you find these conversations helpful, please spread the word. Thank you so much. We'll see you next time. Bye everybody.

[00:59:38] Ellie Coyne (East Coast Cure): All right, bye, y'all.